The sun always rises on a new day, but in All Stars 6 it was a Brand Ru Day. Our returning queens stepped into the spotlight on a breathtaking, golden-lit set, ready to rewrite their legacies. But in this game, a fresh start doesn’t mean an easy ride. With high stakes, shocking twists, and gag-worthy moments, this season proved that when it comes to redemption, you better bring it or sashay away.

☀️ Creative Concepting – Helped develop the “Brand Ru Day, Brand Ru Game” campaign theme, visually & narratively tying the promo to the show’s high-stakes competition.

☀️ Scripting & Narrative – Crafted promo scripts, teasers, and digital storytelling elements that highlighted the fierce competition, humor, and heart of the season.

☀️ Production & Visual Direction – Collaborated with directors, designers, and editors to create a cinematic promo, ensuring the sunrise set and lighting elevated the theme of rebirth and redemption.

☀️ Talent Direction – Worked closely with queens on set to bring out their star power while keeping performances authentic to the Drag Race brand.

☀️ Campaign Execution – Led cross-platform rollout, ensuring all assets—on-air spots, digital, and social—delivered maximum impact while staying on-brand.

Results: All Stars 6 became the most-streamed season of Drag Race on Paramount+, with record engagement across social platforms and fans eating up every twist and turn. This promo also snatched BRONZE Unscripted: Program Promo at the 2022 GEMA/Promax North American Awards.