Overview: The sun always rises on a new day, but in All Stars 6 it was a Brand Ru Day. Our returning queens stepped into the spotlight on a breathtaking, golden-lit set, ready to rewrite their legacies. But in this game, a fresh start doesn’t mean an easy ride. With high stakes, shocking twists, and gag-worthy moments, this season proved that when it comes to redemption, you better bring it or sashay away.

My Role: Served as Writer/Producer for the campaign — shaping creative direction from concept to rollout. Developed narrative, led pre-production efforts, and collaborated across departments to bring the “Brand Ru Day” concept to life across TV, digital, and social.

• Campaign Concepting – Helped develop the “Brand Ru Day, Brand Ru Game” theme, anchoring the look, tone, and messaging in reinvention and second chances.

• Pre-Production Planning – Created shot lists, built pre-pro decks, and worked closely with art direction to ensure the set design, blocking, and visual language fully supported the concept.

• Visual Direction – Collaborated with directors and editors to craft a cinematic promo, using golden-hour lighting and stylized production design to heighten the story of rebirth.

• Talent Direction – Directed queens on set to bring out their charisma and star power while staying authentic to the Drag Race brand.

• Scriptwriting – Wrote on-air promos, teasers, and digital assets that captured the competition’s stakes with humor, heart, and drag-fueled drama.

• Cross-Platform Rollout – Oversaw execution across on-air, digital, and social—ensuring consistency, clarity, and impact across all audience touchpoints.

Results: All Stars 6 became the most-streamed season of Drag Race on Paramount+, with record engagement across social platforms and fans eating up every twist and turn. This promo also snatched BRONZE Unscripted: Program Promo at the 2022 GEMA/Promax North American Awards.