HOW MUSIC’S MOST AUTHENTIC SUPERSTAR STAYED TRUE TO HERSELF TIME AFTER TIME

Let The Canary Sing is a captivating documentary that celebrates the incredible life and career of Cyndi Lauper, one of the most iconic and influential artists of our time. Known for her vibrant style and unforgettable music, Cyndi’s journey goes beyond her chart-topping hits to explore her enduring impact on the music industry, her advocacy for LGBTQ+ rights, and her role as a fearless trailblazer in the world of entertainment. This documentary dives into her personal and professional life, showcasing the resilience and creative spirit that have defined her career.

• Story Development: Created a narrative structure that weaved together key moments from Cyndi’s career reflecting both her music and activism.

• Highlighting Cultural Impact: Focused on Cyndi’s influence beyond music — her contributions to social causes and her unwavering support.

• Collaborative Vision: Worked closely with producers to align the trailer with the film’s overall message, while capturing Cyndi’s iconic energy.

• Pacing & Editing Direction: Ensured the trailer balanced Cyndi’s powerful story with emotional beats that would resonate with a wide audience.

• Final Execution: Delivered a bold, celebratory trailer that honored Cyndi’s legacy and built momentum for the film’s release.

Results: The campaign helped amplify buzz around the film’s debut at Tribeca and reinforced Cyndi’s status as a cultural force — past, present, and future.

CREDIT: SVP Creative: Justin Russell Creative Director: Michelle Lee Senior Writer/Producer: Cam Ly Edit/Finishing: JumpCut NYC