24 LEGENDARY ALL STARS. ONE UNFORGETTABLE FIGHT.

The Challenge: All Stars is back—and it's bigger, bolder, and more brutal than ever. The fiercest competitors from past seasons return, but this time, the stakes are higher, the challenges tougher, and the drama off the charts. With rivalries igniting and alliances crumbling, these legendary contestants aren’t just fighting for the win—they’re fighting for their legacy. Every challenge is a battle, and only the strongest will survive.

• Conceptualizing the Hook: Developed the core idea behind the trailer’s narrative, focusing on the explosive tension and stakes of returning competitors facing off.

• Highlighting Iconic Personalities: Showcased the distinct personalities and rivalries that fans love, emphasizing the emotional stakes and the personal motivations of the competitors.

• Balancing Drama and Action: Found the balance between high-octane competition and the personal, behind-the-scenes moments that make the show relatable and engaging.

• Injecting Humor & Levity: Balanced the intense competition with moments of humor and lightheartedness, showcasing the contestants’ personalities and bringing a sense of fun to the chaos.

• Collaborating with Show Producers: Worked with the production team to ensure the trailer was aligned with the show’s established tone, while pushing it to feel even more dynamic and compelling.

• Final Execution: Delivered a trailer that brought the heat—packed with adrenaline, heart, and just the right amount of shade.

Results: The campaign helped drive anticipation and strong engagement across platforms, further cementing The Challenge: All Stars as a cornerstone of the franchise revival. The trailer’s bold tone and character-driven storytelling helped fuel buzz across social, leading to one of the most talked-about All Stars seasons to date.

CREDIT: VP, Creative: Anthony Gelsomino. Creative Director: Anna McDonald. Senior Writer/Producer: Cam Ly Writer/Producer: Brian Morrison. Edit/Finishing: Zealot

AWARDS: 2022 GEMA/Promax North American Awards - SILVER Unscripted Clip Based Promo