ALL FINALISTS. ALL STARS. FOR ALL THE GLORY

The Challenge: All Stars 3 brings back only those who’ve reached the final before — the most seasoned and competitive players return to fight for ultimate supremacy. With no rookies, this season features only the strongest battling it out in a high-stakes showdown. It's the veterans' turn to prove who truly deserves the title of the best of the best.

• Campaign Concept: Developed the central creative approach, framing the season as the ultimate clash of legends.

• Music Direction: Reimagined the use of Smash Mouth’s “All Star” from a playful S2 tone into a sharper, more competitive operatic anthem.

• Scriptwriting: Crafted bold, character-driven scripts that reignited rivalries and celebrated returning icons.

• Tone & Visual Direction: Helped define the visual language and tonal balance—equal parts nostalgic, intense, and self-aware.

• Editorial Collaboration: Partnered closely with editors to fine-tune pacing, rhythm, and emotional peaks across all cuts.

• Post & Delivery Oversight: Led the campaign through post-production, guiding final refinements and approvals for a seamless launch

Results: The All Stars 3 campaign resonated strongly with fans, reigniting enthusiasm for the franchise. The trailer's bold tone and creative direction received widespread praise on social media, with fans highlighting the nostalgic yet intense vibe. The campaign successfully positioned All Stars 3 as a must-watch season, celebrating the return of veteran competitors and delivering on the promise of high-stakes drama.

CREDIT: VP, Creative: Anthony Gelsomino Creative Director: Anna McDonald Senior Writer/Producer: Cam Ly Writer/Producer: Elle Rose Edit/Finishing: Zealot