WITNESS AN EPIC LOVE STORY THAT TRANSCENDS TIME AND MEMORY

Eternal Memory is a powerful, emotionally resonant documentary that follows Augusto and Paulina as they face the devastating effects of Alzheimer’s disease. As Augusto’s memory fades, what remains is a deeply moving portrait of enduring love, resilience, and humanity. To promote this intimate film, we crafted a campaign that honored its emotional weight — delivering quiet, poetic messaging that invited viewers into their story with honesty, vulnerability, and care.

• Narrative Development: Worked hand-in-hand with filmmakers and creative leads to distill the documentary’s central themes into a cohesive narrative arc for promotional materials.

• Scriptwriting: Wrote emotionally grounded trailers, teasers, and digital copy that conveyed the intimacy and impact of Augusto and Paulina’s story with clarity and compassion.

• Production Oversight: Partnered with editors, producers, and creative teams to ensure tone, pacing, and visual language remained aligned with the documentary’s spirit.

• Collaborative Storytelling: Held regular check-ins with execs, creatives, and platform partners to align on vision, messaging, and rollout strategy—ensuring unity across all deliverables.

• Quality Assurance: Reviewed cuts and content for emotional integrity, clarity, and resonance—elevating every asset to meet the film’s deeply personal standard.

• Final Execution: Delivered a suite of heartfelt trailers, spots, and digital materials that amplified the film’s emotional message and drove audience interest across platforms.

Results: The campaign helped build strong word-of-mouth ahead of release, garnering attention from critics and festivals alike. Eternal Memory went on to receive widespread acclaim, earning a spot on the Oscar shortlist for Best Documentary Feature.

CREDIT: SVP, Creative: Justin Russell Creative Director: Michelle Lee Senior Writer/Producer: Cam Ly Edit/Finishing: JumpCut NYC