CAN THE WORLD’S BIGGEST SPORTS BE A CATALYST FOR SOCIAL CHANGE?

Hosted by Trevor Noah, The World According to Football offers a unique and comedic perspective on the global impact of the sport—yes, football, and not “soccer.” Through Noah’s sharp wit and insightful commentary, the show dives into how the beautiful game influences culture, politics, and society worldwide. With humor and thought-provoking storytelling, The World According to Football takes viewers on a global tour, showing how football unites people. The series has been praised for its engaging storytelling and Noah's ability to connect football to broader societal themes. Critics have highlighted the show's success in making complex global issues accessible and entertaining through the lens of football.

• Creative Director: Defined the unique visual and narrative approach for the trailer, reflecting its global cultural impact.

• Conceptual Leader: Crafted a clear and engaging story arc, blending humor with the sport's socio-political relevance.

• Collaboration & Leadership: Directed cross-functional teams, guiding them through a shared vision while balancing diverse perspectives.

• Impactful Storytelling: Focused on delivering an emotionally powerful message through dynamic visuals and sound, ensuring audience connection.

Results: The marketing rollout positioned The World According to Football as a culturally relevant and globally resonant series. Through a strategic blend of humor, storytelling, and visual design, it drove strong pre-premiere buzz across social, digital, and press platforms — broadening appeal beyond sports fans and establishing Trevor Noah as a compelling voice in the global football conversation.

CREDIT: Executive Creative Director: Chris Williams Creative Director: Cam Ly Writer/Producer: Elle Gonzalez Rose Edit/Finishing: JumpCut NYC