MTV x Color Of Change is a powerful collaboration that aligns MTV's platform with the ongoing fight for racial justice, centering on pivotal moments like the case of Jacob Blake and the call for police reform. The initiative amplifies the voices of those fighting for change, while raising awareness around systemic racism and police brutality. In the wake of Jacob Blake’s shooting, this campaign became a platform for not only educating audiences but also for demanding accountability and justice.

🔘 Collaborative Storytelling – Worked in tandem with creative directors/producers to ensure the promo authentically reflected the movement, focusing on Jacob Blake and others affected by racial injustice.

🔘 Elevating Voices for Change – Focused on highlighting Black voices and the stories of those who have been impacted by police violence, allowing their words and experiences to be the centerpiece of the narrative.

🔘 Reflecting the Movement’s Urgency – Helped shape the promo’s tone to capture the gravity of the situation while reinforcing the need for immediate action and systemic change.

🔘 Empathy-Driven Messaging – Ensured that the promo conveyed the pain, resilience, and unity of those involved in the movement, encouraging viewers to not only reflect but act.

🔘 Highlighting Calls for Justice – Ensured that the promo included a clear, actionable message, empowering audiences to engage with the movement and support efforts for racial justice.