VROOM VROOM, B*TCHES!

Buckle up, babes… A new season of RuPaul’s Drag Race is here and all roads lead to MTV! To celebrate Drag Race’s move to its new home, we wanted to honor the legacy of the show while delivering a fresh, high-energy campaign that had fans gagging. Leaning into the Drag Race name itself, we pitched a neon racer realness theme, featuring a sleek LED dance floor and a minimal yet striking set that allowed our queens to shine.

• Concept Development: Collaborated on the creative vision, ensuring the theme felt fresh for this new season while staying true to the Drag Race legacy brand.

• Pre-Production: Led creation of detailed decks aligning visuals, lighting, set design, and styling across all departments.

• Production Oversight – Executed the campaign from pre-production through post, ensuring a seamless workflow and top-tier execution.

• Talent Direction – Helped shape on-set performances to maximize energy, personality, and brand alignment.

• Scriptwriting & Editorial: Wrote trailers, teasers, and digital content that spotlighted drama, humor, & heart.

• Final Delivery & Rollout – Ensured the promo hit all the right notes and passed all the versioning/QC needs of our expansive rollout plan

Results: The campaign was a massive success, driving a 42% increase in premiere night viewership compared to the previous season and contributing to Drag Race Season 15 becoming the most-watched season in six years. Seeing it all come together was pure magic—and having RuPaul herself deliver the “Vroom vroom, bitches!” line was the ultimate cherry on top. This campaign remains one of the most celebrated in franchise history, and I couldn’t be prouder to have played a role in bringing it to life.

CREDIT: SVP/Director: Anthony Gelsomino VP, Production: Joyeux Noel VP, Design: Robert Postotnik Creative Director: Michelle Lee Sr. Writer/Producer: Cam Ly Writer/Producer: Brian Morrison Supervising Producer: Suzana Ognjanovic Production Coordinator: Peter Kim Design Producer: Sharyn Flanagan GFX Producer: Andy Polack

Executive Producer: Jessica Sepulveda Line Producer: Alyssa Famigietti DP: Shawn Corrigan AD: Yori Tondrowski Production Designer/Props: Tatyana Bevz LED Floor Animations: David Delafuente

Post-Production Agency: Transform Post Post Supervisor: John Monroe Post Producer: Kelli Bechtol Lead Editor: Dylan Knight Jr. Editor: Matt Connor Color / Beauty: Alex Winker Mix: Austin Friend & Joseph Kennemer VFX: James Boungiorno