RuPaul’s Drag Race S17 Promo

RuPaul’s Drag Race is BACK and this season 14 new queens are making waves like never before. For the most twisted season yet, we designed a rain-soaked, high-fashion set where our queens could take their first dive into the spotlight—literally. With dramatic lighting and a sleek, cinematic aesthetic, the promos set the tone for a season unlike any other. And H-2-Oh my GAWWWWD did it deliver.

💧 Creative Development – Developed and pitched bold campaign concepts that captured the essence of RPDR and amped up fan excitement.

💧 Scripting & Storytelling – Wrote promos, teasers, and digital content that highlighted the drama, humor, and heart of the show.

💧 Production Oversight – Collaborated with editors, designers, and producers to execute high-impact creative across TV, digital, and social platforms.

💧 Talent Direction – Worked closely with queens and voiceover artists to ensure every moment felt authentic to the Drag Race brand.

💧 Final Execution – Delivered high-energy trailers, teasers, and on-air spots that maximized audience engagement while staying true to the brand.

Results: By crafting a visually striking campaign and bold creative direction, we helped drive the highest-rated season premiere in seven years. According to Nielsen ratings, the premiere scored a 0.908 rating among adults 18-34 and a 0.993 rating among adults 18-49—the best premiere performance in 12 years, up 9% from the previous season. Can you say slay, much?!