DIVE INTO THE SPLASHIEST SEASON IN HERSTORY!

RuPaul’s Drag Race is BACK and this season 14 new queens are making waves like never before. For the most twisted season yet, we designed a rain-soaked, high-fashion set where our queens could take their first dive into the spotlight—literally. With dramatic lighting and a sleek, cinematic aesthetic, the promos set the tone for a season unlike any other. And H-2-Oh my GAWWWWD did it deliver.

• Creative Development: Developed and pitched bold campaign concepts that captured the essence of RPDR and amped up fan excitement.

• Pre-Production Logistics: Spearheaded pre-production deck in collaboration with Creative Directors, Art Directors, Stylists, DP, Director, etc — ensuring detailed shot lists, lighting setups, visual/set references were aligned across departments.

• Production Oversight: Collaborated with editors, designers, and producers to execute high-impact creative across TV, digital, and social platforms.

• Talent Direction: Worked closely with the queens to build trust on set and maximize on-camera performance—ensuring each take felt authentic, high-energy, and true to the Drag Race brand.

• Scripting & Storytelling: Wrote promos, teasers, and digital content that highlighted the drama, humor, and heart of the show.

• Final Execution – Delivered high-energy trailers, teasers, and on-air spots that maximized audience engagement while staying true to the brand.

Results: By crafting a visually striking campaign and bold creative direction, we helped drive the highest-rated season premiere in seven years. According to Nielsen ratings, the premiere scored a 0.908 rating among adults 18-34 and a 0.993 rating among adults 18-49—the best premiere performance in 12 years, up 9% from the previous season. Can you say slay, much?!

CREDIT: SVP Creative: Justin Russell
Executive Producer: Sharyn Flanagan
VP, Editorial: Anthony Gelsomino
VP, Design KA: Robert Postotnik Creative Director: Michelle Lee
Sr. Writer/Producer: Cam Ly
Writer/Producer: Elle Rose
Supervising Producers: Eric Brewer & Molly Shea
Production Coordinator: Jarvy O’Neill
GFX/Design Producer: Kelly Ondris
Motion/GFX: Jeff Chong, David Delafuente.

Director: Pari Dukovic
DP: Alberto Mojica
Director of Production: Irene Fitzsimmons
Line Producer: Garett Quigley
Set Designer/Props: Tatyana Bevz
Stylist: Zoë Hennessey
Production/Talent Coordinators: Rain Zheng, Eddie Liriano, & Devaughn Holliday

Post Agency: Transform
Post Supervisor/VFX/Finishing: John Monroe
Post Producer: Lilo Hulett
Editor: Dylan Knight
Color/Beauty: Alex Winkler
Sound/Mix: Drewsky Hulett