RuPaul’s Drag Race S17 Hero Trailer
RuPaul's Drag Race S17 is here, and the queens are ready to make major waves. With 14 new queens dripping in talent and enough drama to flood the runway, this season promises unexpected twists and the fiercest competition yet. This trailer was created to capture the jaw-dropping fashion, iconic performances, and heart-pounding drama that will leave fans soaked in anticipation.
💦 Crafting the Dramatic Tease – Developed a narrative that hooked viewers by teasing the queens’ journeys, keeping the excitement high without revealing too much.
💦 Showcasing the ‘Wow’ Factor – Focused on creating jaw-dropping moments, from stunning looks to fierce rivalries, keeping the energy at its peak.
💦 Visual Storytelling with Energy – Directed dynamic shots and vibrant visuals to match the queens’ larger-than-life personalities and the season’s intensity.
💦 Balancing Humor & Tension – Captured the mix of fun and fierce drama, ensuring the trailer had both light-hearted moments and high-stakes intensity.
💦 Merging The Iconic With The New News – Blended fan-favorite themes with fresh twists, keeping both long-time fans and newcomers engaged.
💦 Highlighting the Heart Behind the Glitter – Focused on personal moments that showcased the queens' stories, adding depth to their fierce competition.
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SVP Creative: Justin Russell
Executive Producer: Sharyn Flanagan
VP, Editorial: Anthony Gelsomino
VP, Design KA & Motion: Robert Postotnik & Tim Livezey
Creative Director: Michelle Lee
Sr. Writer/Producer: Cam Ly
Writer/Producer: Elle Rose
Supervising Producers: Eric Brewer & Molly Shea
Production Coordinator: Jarvy O’Neill
GFX/Design Producer: Kelly Ondris
Motion/GFX: Jeff Chong, David Delafuente