24 CBS REALITY TITANS TAKE ON THEIR BIGGEST CHALLENGE YET

The Challenge: USA brought together 24 of the fiercest competitors from CBS’s hit reality shows, including Big Brother, Survivor, Love Island, and The Amazing Race, to face off in intense, high-stakes challenges. With a $500,000 prize on the line, alliances were formed, strategies were tested, and personal limits were pushed to the extreme. The Challenge: USA delivered a showdown that kept viewers on the edge of their seats. Only the most strategic, resilient, and fearless could rise to the top and claim victory.

• Script & Concept: Focused on introducing the cast and their original shows, setting the stage for their intense new competition.

• Cast Spotlight: Highlighted each cast member’s strengths and past experiences to build anticipation for their showdown on The Challenge: USA.

• Creative Direction: Worked closely with the creative team to define the trailer’s tone and visual style, ensuring consistency with the show’s branding.

• Asset QC: Reviewed and ensured all assets were aligned, polished, and correctly integrated to maintain the trailer’s flow and quality.

Results: The Challenge: USA captivated audiences, averaging 2.08 million viewers per episode, a strong indication of the show’s engaging appeal and high production value. With a 0.39 rating in the 18-49 demographic, the series struck a chord with a broad, dedicated audience. By crafting a compelling narrative and balancing action with strategic moments, the season not only earned solid ratings but also generated buzz and fan excitement, cementing The Challenge: USA as a standout hit for CBS.

CREDIT: SVP, Creative: Justin Russell Senior Creative Director: Justin Freidus Creative Director: Michelle Lee Senior Writer/Producer: Cam Ly Writer/Producer: Elle Gonzalez Rose Supervising Producer: Molly Shea Production Coordinator: Jarvy O’Neill Edit / Finishing: Giaronomo